Lisa T. Nielsen

Lisa T. Nielsen is a senior management, marketing, and leadership development consultant with extensive and diverse experience across many disciplines.  During the course of her career, she has served as a senior executive, entrepreneur, advisor, and coach for many organizations, including over 100 troubled companies. 

With a proven ability to develop and deliver successful and innovative strategies and program implementation, Ms. Nielsen has worked with hundreds of clients in many   situations.  Her expertise includes strategic and business planning; leadership, management, supervisory, and sales development; marketing strategy and research; advertising, public relations, and marketing communications; positioning and brand equity; new product and service development; and customer service development strategies and tactics. 

She has worked in over 100 troubled-company situations where her responsibilities included crisis management and problem-solving to alleviate poor profits and margins. In these situations, Ms. Nielsen typically took company executives through the strategic planning process; set realistic and stretch goals; coached executives, managers, and supervisors on strategies and tactics to develop leadership characteristics and to gain efficiency and effectiveness in their respective positions; analyzed and made recommendations to improve company marketing efforts; and oftentimes served in an executive capacity within the company while turnaround or other efforts were underway.

Her consulting career spans 25+ years and includes executive, partner, or owner titles working with company executives to improve performance and quality.  At Citadel Business Development LLC, she worked with company executives to improve processes and quality across all organizational levels.  She was a senior consultant at General Motors where she worked with GM car and truck teams to maximize marketing efforts.  She was also owner of Market Link Co. which provided strategic and marketing planning and implementation for small- and medium-sized businesses.  Ms. Nielsen was vice president of Market Opinion Research, a national research and consulting firm.  Her earlier career includes research and training posts at The Miami Herald and the Gannett Rochester Newspapers where she was responsible for new product development..

Ms. Nielsen holds an MBA with marketing emphasis and a BA in biology from the University of  Miami, Florida.  She has also completed, among others, executive management programs in marketing planning and strategic planning at the University of Michigan and the University of Chicago, respectively.  She is a certified executive coach.  She was also an adjunct professor at the University of Michigan teaching a post-graduate seminar on media strategy for 7 years. 

Ms. Nielsen has much international business experience, particularly in Canada, in the areas of automotive suppliers, media, non-profit organizations, and political campaigns.